If you own a blog, you likely keep it up because you love writing and helping others. Making money from your blog is difficult, but many people have managed to make at least some money with affiliate advertising as well as sponsored posts.
However, there’s another way to make money that you may not have considered–reaching out directly to companies to work with them.
Ways You Can Earn Money Working With Brands
One of the easiest ways you can connect with brands is asking to host a review and giveaway on your blog. A few years ago, many smaller brands were interested in working with bloggers because it was a novelty. Now, many of those same companies have been bombarded with requests and are no longer quite as eager to work with all bloggers. The key is to make yourself and your blog stand out from the rest of the pack. We’ll talk about how to do that a bit later.
Another way to earn money working with brands is to work as a brand ambassador. If you secure one of these lucrative positions, you’ll likely send out a few Tweets a month about the brand, write about it a few times on Facebook, and perhaps write a post a month on your blog. These agreements can run from 3 to 6 months in general.
How to Make Yourself & Your Blog Noticeable
Of course, the first step is to post regularly and to post great content. That will actually take the majority of time when you’re trying to market your blog.
You’ll also want to make sure that the brands you contact are a good fit for your blog. For instance, if you write about investing, you probably don’t want to contact a grocery store chain about working together. Pick companies and products that are a natural fit for the theme of your blog and your audience.
Finally, take the time to create a media kit. Your media kit should include a little bit about yourself as well as the mission of your blog. You should also include analytic data about your blog and demographic information about your audience. If you don’t know the demographic information, offer a survey on your blog. (More people are likely to answer it if you offer some kind of incentive like entry into a giveaway for a gift card, for example.) There are plenty of examples of media kits on the web. Just do a quick search to find sample ones.
If you’ve been blogging for awhile, you may feel like making a substantial amount of money from your blog is impossible. You likely make some money with affiliate links and sidebar ads as well as sponsored posts, but connecting with brands can be the way to really rev up your income. In fact, some people carry their relationship with brands one step further and end up writing for the brand’s blog.
So what are you waiting for? Why not start contacting brands today and see where the relationship leads?
This post is from Melissa who blogs at Mom’s Plans.