I try to put out my online earnings report on the first Saturday of the month, but with soccer and a night out with my wife, it just had to settle for being close to that time. April turned out to be a somewhat disappointing month which you will soon see. I am working hard to get to the point that I can be assured of at least some monthly revenue so I am trying to enhance and diversify revenue streams which I will discuss later in the report.
For now, let’s just jump right into the bad news, starting with the revenue:
Gross Online Earnings for April 2012: $63.27
Total Expenses for April 2012: $315.24
- Author Payments: $125.04 for this blog to Melissa and Derek
- Quarterly Payment for Carnival Submissions: $144
- Advertising Payment Commission: $31.25
- Hosting: $9.95 for Host Gator. I am an affiliate and if you want to sign up, feel free to use the banner on the left.
- Author Payment for Penny Thots: $5
Net Online Earnings for March 2012: ($251.97) For you non-accountants, the parentheses mean negative. In other words, I lost money.
This is the first time that I have ever lost money during a month while writing online. That is because I am trying to grow my online presence and my expenses are higher, but revenue fell off the cliff. As most of us online entrepreneurs know, Google wields a lot of power and sometimes changes in algorithms (and Page Rank) can have a large impact on little guys like me.
As for the month of May, I do expect it to be a little bit better. Obviously, the quarterly payment of $144 won’t occur. Plus the author payments to Derek and Melissa will be less due to the lack of profit at this blog (we have a profit sharing arrangement).
Working on Monthly Revenue
Depending upon ad revenue is not guaranteed so I have been working to enhance an existing source while at the same time developing another. First, I am wanting to get my HubPages Ad Program revenue to the point where I can have monthly payments. I have been over $40 for the last two months and the payout is $50. This would then cover the majority of the monthly expenses. I am working on this by making a big push and writing an article each day during May.
So far, I have published 4 since I missed one day which was incredibly busy with life. I will try to make it up later today and write two. I need to make $1.67 per day to get a monthly payment on the months with 30 days. So far in the first 4 days of May, I have made $7.67 which is above the target.
I am also planning to diversify my income streams online by writing an ebook. This won’t help for next month and would probably take a year before I can see any major additions to monthly income. However, I figure that I might as well give it a shot. I have enough material in blogging posts to add up to a small novel so writing won’t be the biggest issue. Time will. So I will be setting aside some time and posting twice per week on Cash Flow Mantra instead of three.
I plan on posting my progress on the second Saturday of each month right here on this blog. So check in next weekend to see if I got any writing done. I hope you have a good remainder of the weekend and that your earnings were better than mine in April.